Kwame - Q7: Looking back at your preliminary task, what do you feel you learnt in the progression from it to the full product?

Looking back at the preliminary task, I have learnt how to be able to position the camera at different types of angles when it came to making movements. We were able to use these types of movements in our full product. Shots like the continuity shot were really helpful when making our film as it helps to view the character at different angles in order for the audience to make judgements about the character. 

We learnt about the 180 degree rule, which taught us about how there are boundaries for the camera angles. For example when shooting a conversation, which we did for our preliminary task.We showed that there is an imaginary line going across the the two characters that featured in our preliminary task and that we shouldn't go past it to help make it look clean when shooting. 

We also learnt about shot reverse shot, which is commonly used when it comes to characters having conversations. Once again our preliminary task shows this as when it came to the speech of a character we shot it at that character. This is shot could also be used for the reaction of a character which is used in other films to signify that something has happened. Films like Usual Suspects use shot reverse shot, for reactions, like in the first 4 seconds of the clip to show something dramatic might happen. This can be applied to many situations, such as this.

Kwame - Q5: How did you attract/address your audience?

We were able to attract our audience through the use of the representation and narrative sequence.

Another way in which we were able to address our audience is through our questionnaire in which we were able to find out their interests and give us an idea on how to make our product a commercial success. For example, we asked questions about their class and age, which helped us to develop our main character as a middle classed banker. I believe that through this representation, we exaggerated our character's characterisation purely for the entertainment of the audience. This is something I have realised when watching other films like Usual Suspects, where Keyser Soze is a crippled yet dopey man, but turns out to be the evil masked fiend who commits many crimes which many have been framed for.

In addition to this we used this audience research to make the characters relatable, so we had a middle classed young banker, going through a daily routine, but secretly is involved in criminal activity which also leads the audience to resent him. We have set the narrative in such a way so that it will enable the audience to engage into a movie that they will not expect. This is used in a lot of other similar media products in order to make it a success. However it has this unique selling point where it is a psychological thriller but it is not like that of a typical one where it contains some explicit violence which would also surprise the contemporary viewer.

Kwame Q6 - What have you learnt about technologies from the process of constructing this product?

When making this media product, I learned how to develop my knowledge about how cameras function, i.e. how to position the crane, how to use a tripod, and how to use the tracks, etc. By increasing my knowledge of these equipments this helped to making our film successful and this also helps to make the film look professional. By using this devices/equipment, it helped to make our product develop the conventions of real media products. I also learned how to use the software iMovie HD to help with the editing and the effects. Due to our school's purchase of Macs, this helps to make it easier when using the programme as it helps to make our editing sharper. We also used non-linear, in order to change the way our film was to be run, which gave us the power to do the movie the way we wanted instead of  following the order of how we shot different shots.

Through this, we were able to, as consumers, become the directors/producers. This helped us to think about how a director/camera man would think when it came to constructing our media product. We also used our expertise of when we were watching films to give suggestions about what shots would we see so that we will be able to apply them to our movie in order to make it successful. Using this technology and equipment, and their knowledge about film, consumers can be empowered to be producers especially when making a mini movie for school production, etc. Through this they will have the knowledge and understanding about what they will need to see and how to make this happen. This is something that I also learnt to do through the process of constructing this media product.

Kwame - Q4: Who would be the audience for our product?

From our audience research, the preferred audience for our media product would be middle classed people, between the ages of 18-25, but at other wider audiences as well. This specific age group would be best for our product because it shows the world that is portrayed is which they can identify with. It is also the best preferred audience because for the younger audiences, the black and white colour of the film will dissuade them. It is also a case where they’ll not be mature enough to be able to watch the violent scenes that our media product contains, i.e. when he skins his victims.

Kwame - Q3: What kind of media institution might distribute your media product and why?

A media intuition that might distribute our media product would be either companies like, Revolver, Momentum and Film Four. This is because these distributors, distribute films which are aimed at a niche audience. Films like The King's Speech(momentum) and Anuvahood(revolver), are examples of independent films which have been distributed by these institutions. This is will help us because our movie, The Skinner, is aimed at a niche audience. Our movie consists of a complex narrative which is misleading, which is something that would not be involved in mainstream movie. Similar to the movies, The King's Speech and Anuvahood, these films consist of elements that a independent film would produce to an audience, like unusual characters, which our film The Skinner has, to show the characteristics of a psychological thriller, and most important an independent film.